Approach

edition+partners specialises in research, strategy, partnerships and innovation for fashion, sports, and entertainment brands.

At launch, we spoke to 52 founders and executives from ON Running, Uniqlo, Satisfy, Palm Angels, AMBUSH, Our Legacy and more. While each brand was at a different stage, they all shared the same challenge: how to grow without compromising their authenticity and core promise. They unanimously chose creativity over economies of scale or external investment as their unlock of choice.

That insight became our mission. We call it Creative Growth — a belief that ideas, not just investment, are the most powerful accelerant for modern brands.

Longer term

Our model is inspired by the great minds at A24 and XL Recordings who have shown how businesses can be built in service of great art and great artists.

Both have looked at the gatekeepers and conglomerates that came before them and defied any predetermined path, building cult-like followings in the process.

They share an unwavering commitment to bold storytelling, remaining genre-less, are curation obsessed, and will always prioritise distinctive originality over an Oscar or a Grammy award.

But most of all, their work is important and it is lasting.

Our Work

edition+partners takes a cross-industry approach, drawing insights from music, art, fashion, sport, and literature, particularly those pioneered by emerging brands and artists.

Our work is built on discovery: sourcing untapped information and using it to craft strategies to help young and established brands reach and engage audiences through brand, content, product, digital, experiences and more.

Our approach is intentionally thorough and involves spending real time with our partners to truly understand their worlds and ambitions. From there, we build original blueprints from concept to execution.